This is a guest post by the computational epidemiologist Dr. John Ayers:
Most of us are aware of the “big data” revolution fueled by electronic information. It has been suggested that big data, along with hypothesis-free methods popularized by films such as Moneyball, will allow for an unprecedented growth of knowledge across disciplines, including epidemiology and preventive medicine. While I am a bit more circumspect in expectations (there is no substitute for survey data in many cases), I do believe that electronic data collected for a fraction of the cost of survey data can work hand-in-hand with research derived from more traditional sources.




